It is important to have your carpets cleaned regularly.
However the great driver for most modern people is money. And while professional carpet cleaning may seem expensive, it is actually an investment which can save even more money when thinking long term.
Visible grime isn't the majority of dirt contained within carpeting, the majority is actually deep within the carpet where it is difficult to see. Also liquid can penetrate below the carpet and damage the flooring.
Vacuuming a carpet regularly, while helping, doesn't solve the problem of the deep down dirt and soil.
It takes a professional service to be able to provide carpet with:
Carpeting isn't cheap, and it is very costly to have to replace it. Meaning that professionally cleaning carpeting regularly is a protection of that initial investment and has the potential to put of carpeting need to be replaced for years, saving more money than the cost of regularly upkeep. The more you clean your carpet, the easier it is to keep clean.
It isn't hard to see the benefit of cleaning a carpet.
So what are you waiting for?